When conventional medicine fails to provide answers,
patients look towards alternative medicines. Alternative and complementary
medicines offer to provide relief or prolong a patient’s life.
Alternative
& Complementary Medicine
Alternative medicine employs the use of traditional medicine
like herbs and other treatments to treat illness and medical conditions. This
is in direct opposition to mainstream medicine which uses drugs and surgery to
treat illnesses. Some of the popular treatments considered ‘alternative’ are
dietary herbal supplements, yoga, Ayurveda, magnetic intervention, and
naturopathy.
Complementary treatment includes using alternative medicine
along with mainstream drugs to treat medical conditions. Such treatments are
cumulatively known as complementary and alternative medicine (CAM). Nearly 59
million Americans had used some form of alternative treatment, according to a
report by the National Center for Complementary and Integrative Health (NCCIH).
CAM therapies can treat fibromyalgia, rheumatoid arthritis, and osteoarthritis,
according to Arthritis Research UK.
Latest
Trends
Rolfing Structural Integration (SI), named after its creator
Dr. Ida Rolf, can improve rigid postures using this treatment. It has been
reportedly able to successfully treat dancers and athletes. It can mitigate
pain and relieve patients of their stress. It is colloquially known as Rolfing.
Cupping, an ancient Chinese tradition, gained worldwide
prominence in the 2016 Olympics. This treatment uses cups to draw blood to the
injured area to increase its healing rate. Cupping has even compared to
progressive muscle relaxation which can reduce pain levels after 12 weeks of
treatment.
Market
Overview
The worldwide alternative therapies market is
anticipated to touch nearly USD 197 billion by 2025, according to Grand View
Research, Inc. It is expected to grow remarkably over the forecast period (2013
- 2025) due to high adoption rates of alternative medicine. This was evident
due to 60% global populace had reportedly used some form of traditional
medicine in 2015.
Botanicals had accounted for large revenue shares in 2015
due to its high use in herbal/non-herbal dietary supplements. It is even being
used with magnetic intervention and acupuncture. E-training is anticipated to
be the biggest distribution method in the forthcoming years. It relies on the
latest technologies like video therapy to treat illnesses. Prominent players
are Herb Pharm, Nordic Nutraceuticals, The Healing Company, and Quantum Touch.
In-Depth
research report on alternative therapies
market:
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